Introduction - 1 Hour

1. Importance of digital marketing

2. Understand key elements of marketing before getting into the tools

3. Introduction to various platforms

4. Being a business owner and running digital campaigns

Google Analytics - 3 Hours

1. Introduction: Why, How, Setting up and Views

2. Understanding the menus and navigation

3. Understand - Audience, Acquisition, User behaviour

4. Setting up Business Goals and Conversion tracking

5. Tracking and Measuring performance

6. LIVE Example of a website and an activity

Search Engine Optimization - 2 Hours

1. What, Why and Types of SEO 

2. How does a search engine work? 

3. Tactics and Methods 

4. Developing content - Keyword optimization

5. SEO Tools 

6. Guidelines

Google Ads - Search ads - 2 Hours

1. Setting right objectives and messaging for each ad

2. Running Search Ads

3. Create and optimize App Campaigns

4. Create and optimize Display campaigns

5. Run and grow with Video ads

Who should take this course?

Business Owners and startup founders who want to get a better grip on their organisation's Digital marketing!

Business owners can nominate a responsible employee who can think from an overall business perspective as well!

Why should you take this course?

Initiate and run campaigns successfully

Understand micro-level details to fine-tune campaigns for better results

How and when to scale up digital marketing activties

Key takeaways

Notes on the best practices to follow for SEO

Hacks to manage digital agencies with right metrics

Methodologies to arrive at digital marketing objectives for your business

What should you know before joining?

Understanding of websites and basic awareness about various digital marketing tools

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