Digital Marketing Course - Google Ecosystem
Learn to leverage tools or technologies from Google to grow your business. Ideal for Start-ups/ Business owners to set up digital strategies to acquire customers online
One Hours One-On-One Session
You will learn some of the best strategies and processes followed by large Organizations to grow their business online.
Two days of power-packed online sessions and then one-to-one consultation about your business.
Upcoming Batch - Digital Marketing (Google Ecosystem)
July 1 and July 2, 2022
(Friday & Saturday)
8 Hours of Learning from 10 AM to 3 PM both days and 1 Hour Free Consultation
Rs. 7500 / 350 AED / 99 USD
What do you get?
Online LIVE Classes by Experts + 1 Hour of Free Consultation + 3 PDF hacks for your business
Introduction - 1 Hour
Importance of digital marketing
Understand key elements of marketing before getting into the tools
Introduction to various platforms
Being a business owner and running digital campaigns
Google Analytics - 3 Hours
Introduction: Why, How, Setting up and Views
Understanding the menus and navigation
Understand - Audience, Acquisition, User behaviour
Setting up Business Goals and Conversion tracking
Tracking and Measuring performance
LIVE Example of a website and an activity
Search Engine Optimization - 2 Hours
What, Why and Types of SEO
How does a search engine work?
Tactics and Methods
Developing content - Keyword optimization
Google Ads - Search ads - 2 Hours
Setting right objectives and messaging for each ad
Running Search Ads
Create and optimize App Campaigns
Create and optimize Display campaigns
Run and grow with Video ads
Who should take this course?
Business Owners and startup founders who want to get a better grip on their organisation's Digital marketing!
Business owners can nominate a responsible employee who can think from an overall business perspective as well!
Why should you take this course?
Initiate and run campaigns successfully
Understand micro-level details to fine-tune campaigns for better results
How and when to scale up digital marketing activties
Notes on the best practices to follow for SEO
Hacks to manage digital agencies with right metrics
Methodologies to arrive at digital marketing objectives for your business
What should you know before joining?
Understanding of websites and basic awareness about various digital marketing tools
FREE One-hour consultation
1. Business environment
2. Goals for the year
3. Target customer
4. Feedback and Suggestions on the marketing front
5. Cross-leveraging knowledge and skill for growth
This will be an informal, interactive and customer centric session. We will look at "how" and "what" part of achieving your business / career goals